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Brandly Partnership Proposal

A steady pipeline of $400k+ builds and renovations you can plan around.

Prepared for Liam Parkes. How we’d build your online presence from scratch, bring in qualified homeowners every week, and help fill the gaps between big jobs.

30-day proof of conceptMonth one: no lock-in
A full pipelineReferral only
NovDecJanFebMarApr
Project 1
Project 2
Booked ahead1 month
Gaps2

Illustrative

01 · Proposal brief

A message from our founder.

Josh Manconi, Brandly founder, at work on a laptop

Liam,

Thanks again for jumping on during your lunch break. Over four years you’ve built a business on reputation alone, and that’s the hardest part to get right.

What you don’t have yet is control over what comes next. Referrals don’t arrive on a schedule, and with two major projects at a time, every gap between jobs costs real money.

This proposal shows how we’d change that: an online presence built from scratch, a steady flow of qualified new-build and renovation enquiries, and a clear view of the months ahead.

Josh ManconiFounder, Brandly

Team5 people
Ideal job~$400k+
Capacity2 major projects

What we learnt

Today

Built on reputation

  • Four years in, built on reputation
  • 100% word of mouth and referrals
  • No website or social media yet

The gap

No control over what’s next

  • No visibility on future work
  • Quiet patches between big projects
  • Homeowners who look you up find nothing

The goal

The right jobs, on repeat

  • New builds and large renovations
  • Two major projects, done properly
  • An online presence & pipeline you can plan around

02 · The problem

The referral rollercoaster.

Referral-only builders swing between turning work away and waiting for the phone. We flatten the curve: no peaks you can’t handle, no valleys you fill with jobs you don’t want.

Referral onlyWith the Brandly Growth System
54%

of homeowners who get a referral still research the builder online before making contact.

Houzz Pro homeowner survey, 2021
61%

say seeing similar past projects matters most in who they hire, after referrals.

Houzz Pro homeowner survey, 2021
7×

more likely to qualify an enquiry contacted within an hour than one contacted an hour later.

Harvard Business Review, 2011

03 · The plan

The Brandly Growth System™, built around you.

Most agencies only run ads. The system also covers how you’re positioned, how every enquiry is handled, and how every result is tracked.

Positioning & Offer

Who we target, what we say, and why the right homeowner calls you first.

For youFrom invisible online to the obvious builder to call

Growth Infrastructure

CRM, automations, calling and booking, so every enquiry gets worked.

For youFrom waiting on referrals to screened enquiries weekly

Marketing Attribution

Every enquiry traced from ad to quote to signed job.

For youFrom no visibility to your pipeline, months ahead

Applied to your business

Your challenges, solved one by one.

Your challengeWhat we’ll do

Relying 100% on referrals

Meta campaigns targeting homeowners planning new builds and large renovations in your area

No online presence

Branded Facebook and Instagram pages, plus a followers campaign targeting 2,000–4,000 followers

Homeowners can’t see your work

A project portfolio and branded info pack built from your photos, videos and testimonials

Time lost on poor-fit enquiries

Every enquiry contacted fast (target: within 5 minutes) and screened for scope, budget, location and timeline

No visibility on future work

Lead tracking and regular reporting on enquiries, booked quotes and quoted value

Capacity of two major projects

Lead flow paced to what you can deliver, quality over volume

04 · Proof

What the system has produced.

Qualified, quoted projects

~$180m

in project opportunities generated for our clients

Signed contracts

~$50m

in work our clients have signed from that pipeline

Merg Design & Construct

62

enquiries in seven weeks from $1,759 of ads. ~$70k signed, ~$225k in pipeline.

Shaun · Renovare

$1.7m

in signed renovation work from Brandly campaigns.

Adam · Renovare

$1.5m

signed in about six months from Brandly campaigns, plus $3.5m in pipeline.

Josh presenting a lead-generation workshop to Renovare franchise owners

Running a lead workshop for Renovare’s franchise owners

Three Renovare franchise owners laughing at the workshop table

Renovare franchise owners

Brandly and the Renovare team at lunch after the workshop

Lunch with the Renovare team

Across Brandly client accounts over roughly two years, to October 2026. Quoted value is not revenue; signed work is counted separately.

05 · Investment

Your Growth Package.

Structured around your scale, your capacity of two major projects, and a predictable pipeline of $400k work.

Recommended for Liam

$2,000/ month + GST

Management retainer. Ad spend is separate and paid directly to Meta.

Management fee$2,000 + GST / month
Meta ad spendFrom $1,000 / month
Setup, one-off$500
  • Meta campaign strategy, ads and creative
  • Facebook and Instagram set up, plus a followers campaign
  • Lead form, CRM and automated SMS + email follow-up
  • Every enquiry contacted fast and screened before it reaches you
  • Project portfolio and branded info pack
  • Tracking, reporting and long-term nurture
  • Dedicated Campaigns Manager and strategy catch-ups

Your monthly investment

$1,000
First month$3,700
Then monthly$3,200
Management fee incl. GST$2,200
Setup, month one only$500
Meta ad spend, paid to Meta$1,000

First 30 days: proof of concept, no lock-in. We judge month one on enquiry volume and quality, not signed jobs, because $400k projects take longer than 30 days to sign. If it’s working, we agree on a 3 or 6-month growth period together.

06 · Working together

What we need from you.

Three things keep lead quality and results improving month on month.

1

Attend strategy catch-ups

We review performance, lead quality and campaign changes together.

2

Send fresh content

Photos and video from site every 1–2 months. Content requests within 10 days.

3

Keep us close to the pipeline

Tell us which leads were good, what you quoted and what you won.

To get started: send through your existing project photos and videos, and start capturing before-and-after footage and client testimonials on current jobs.

07 · Next steps

Your first 30 days, mapped.

What we do, what we need from you, and when. Take the weekend to review; we’ll call you on Monday 26 October.

Day 0–2 · Kick-off

Day 0–2Kick-off
Day 2–7Build
~Day 7Launch
Day 7–30Prove
Day 30Review
Brandly

Agreement and first invoice sent. Onboarding session booked.

Pages, portfolio, info pack, lead form and tracking built.

Campaigns reviewed with you, then published.

Every enquiry contacted fast and screened. Weekly catch-ups.

Results on real data and a 3 or 6-month plan.

You

Sign the agreement and pay month one.

Send photos, video and page access.

Approve the ads.

Run booked quotes and tell us what’s good.

Decide the next 3–6 months.

Ready when you are

Lock in your first 30 days.

Accept now or after we speak on Monday. Month one has no lock-in: if it isn’t working, you walk.

Accept and pay month one Call Josh · 0420 608 602

Month one is $2,700: the $2,000 fee plus GST, and the $500 setup. Ad spend is paid to Meta separately.

Mon26Oct

Follow-up call

30 minutes with Josh

Questions, changes or the go-ahead.

When you accept

  1. We send the agreement and first invoice.
  2. You pay month one.
  3. We book your onboarding session.
Read the meeting summary →